Privacy Policy

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PRIVACY NOTICE

BlackOcean Marketing Privacy Policy

Last Updated: December 1, 2025

At BlackOcean, we prioritize your privacy. This Privacy Notice describes the types of personal information we collect or obtain as a marketing agency, the reasons why we collect this information, how we may use it, with whom we may share it, and how we safeguard it. We will not collect, obtain, use, or share personal information except as described in this Notice, unless you consent.

By choosing to access or use our client’s websites or services, you agree to these policies and practices.

1. Personal Information We Collect or Obtain

We collect or obtain several types of personal information from and about consumers of the real estate websites we develop, including:

Category of Information	Examples of Information	Sources of Collection
Contact Information	Name, mailing address, e-mail address, and telephone number.	Directly from you (forms, correspondence).
Search/Property Data	Home address (for value estimator), location information (via device or search), saved listings, property interest details.	Directly from you (using website tools, search queries).
Account/Login Data	Email address and password, or Google/Facebook credentials if using single-sign-on.	Directly from you (account creation, sign-in).
User-Generated Content	Questions, comments, or testimonials entered in free-form fields or chatbot windows.	Directly from you (voluntary input).
Device/Usage Data	IP address, device/browser information, usage data, and location (based on IP).	Automatically via cookies and tracking technologies.
Referral Data	Contact information (name/email) for friends to whom you forward listings.	Directly from you (using sharing features).
Employment Data	Resume, licensing information (if applying for a job with our clients).	Directly from you (job applications).

Note on Public Records: Home sales and purchases may be a matter of public record, and information like your name, address, price paid, and property taxes may be available from public sites regardless of our services.

2. Why We Collect, and How We Use, Personal Information

We collect and use personal information for the following business and commercial purposes:

• Service Delivery: To provide effective real-estate-related services, knowledge, and guidance, and to facilitate property searches and saving listings.
• Communication & Updates: To keep in contact with you about our services, provide updates regarding listings of interest, and obtain feedback.
• Tools & Features: To assist you in estimating home values, obtaining directions, and enabling you to share listings with others.
• Marketing & Improvement: To conduct marketing outreach, retargeting, personalize content, and improve your experiences and our website performance.
• Employment: To enable you to apply for employment with our clients or us.
• Security & Legal: For purposes described in Sections 3 and 4, including security, analytics, and legal compliance.

3. Cookies and Other Tracking

When you use the Websites, we collect information automatically using cookies and pixel tags/web beacons.

• Purpose: These technologies allow us to recognize and remember preferences, location, and saved searches; perform analytics (counting users, tracking activity); measure website performance; and assist with marketing and security.
• Management: Cookies can be managed or deleted through your internet/browser settings. Note that rejecting cookies may prevent you from fully utilizing all website features.
• Do Not Track (DNT): Our websites do not respond to “Do Not Track” signals or similar requests from browsers.

4. Sharing and Disclosure of Personal Information

We may share or disclose personal information with outside parties in the course of providing our services:

• Clients/Affiliates: Information collected on a specific client’s website is shared with that real estate brokerage/agent.
• Third-Party Vendors: We share information with vendors to better provide services, including:
  • Website/Marketing Providers: [List your own company, your CRM provider, and your marketing platforms like Fluency or similar tools].
  • Analytics & Fraud Prevention: Information on website usage is provided to third-party vendors including Google, Facebook, Microsoft, Amazon, [list others] for marketing, analytics, and fraud prevention.
• Legal & Corporate: We may disclose information to comply with laws and regulations, respond to legal processes, protect vital interests or our legal rights, or in connection with a sale or transfer of business assets.

Crucially, we mirror the competitor’s strong consumer rights stance:

• We do not sell (as defined in applicable privacy laws) your personal information for monetary or other consideration.
• We do not use or share your personal information for targeted or cross-context behavioral advertising or for profiling in furtherance of significant effects on you.

5. Protection and Retention of Personal Information

A. Protection of Your Information

We follow generally accepted industry standards and maintain reasonable safeguards in order to protect your personal information, both during transmission and after receipt, from accidental or unauthorized access, use, disclosure, alteration, destruction, or loss. These safeguards include:

• Technological Measures: We utilize data encryption for sensitive information, both in transit and at rest. We implement multi-factor authentication on applicable systems and protect our servers with advanced firewalls and security modules.
• Administrative Measures: We adhere to the OWASP Top 10 best practices, conduct regular vulnerability scans and penetration testing, and maintain dedicated internal security policies and procedures to ensure ongoing compliance and risk management.
• Physical Measures: Access to the data centers where client websites are hosted is strictly controlled through locked facilities, surveillance, and restricted access only to authorized personnel.

B. Retention of Personal Information

We retain personal information for as long as reasonably necessary to achieve the purposes listed above, provide customer service, or to satisfy our legal obligations.

6. Your Rights Concerning Personal Information

We are committed to honoring consumer data rights, though specific rights and our obligations may vary based on your state or country of residency.

A. General Rights & Verification

To learn about, access, update, correct, or delete the personal information we have about you, please contact us (see Section 16).

• We reserve the right to verify your identity (e.g., name, email, phone number) before responding to a request.
• Certain information may be exempt from deletion requests (e.g., for legal compliance).

B. California Residents (CCPA)

If you are a California resident, you have the following rights, unless certain exceptions apply:

• Right to Know: To request disclosure of the categories and specific pieces of information collected, the sources, purposes, and categories of third parties to whom the information was disclosed.
• Right to Delete: To request deletion of certain information we have about you.
• Right to Correct: To request correction of inaccurate information.
• Right to Opt-Out: To opt out of the sale or sharing of your information (as defined in CCPA). (Note: As stated in Section 4, we affirm we do not sell or share for cross-context behavioral advertising, but this right must still be disclosed.)
• Right to Limit Use of Sensitive Personal Information: To limit its use or disclosure, to the extent applicable.
• Right to Non-Discrimination: To not be discriminated against for exercising these rights.

C. Other US State Residents

If you are a resident of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, or Virginia, you have rights including:

• Right to Confirm/Access: To confirm whether we process your personal information and to access it.
• Right to Delete/Correct: To delete or correct inaccuracies in your personal information.
• Right to Data Portability: To obtain a portable copy of your personal information.
• Right to Opt-Out: To opt out of the processing of your information for targeted advertising, sale, or profiling in furtherance of significant decisions.

D. EEA and UK Residents (GDPR)

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), our legal basis for processing your personal data is consent, to perform contracts with you, or for our legitimate business interests. You have rights including:

• Right to Access, Correction, and Deletion.
• Right to Object: To object to our processing, including for direct marketing purposes.
• Right to Withdraw Consent: To withdraw consent at any time.
• Right to Data Portability: To receive a portable copy of your data.

7. Exercising Your Data Rights and Opt-Out

• To Exercise Rights: To exercise any of your applicable data rights or to withdraw any consent, please contact us via the means provided in Section 16, or submit a request directly through [Link to your dedicated privacy request page/form].
• Appeals: Under applicable state law, you may be entitled to appeal any decision we make regarding your data rights request by contacting us within thirty (30) days of our decision.
• Opt-Out of Communications: If you no longer wish to receive calls, emails, or text messages from us, simply reply “STOP” to text messages, or click the unsubscribe link in our emails.

8. How to Contact Us

If you have any questions, comments, or concerns about this Privacy Notice or our privacy practices, please contact us here:

BlackOcean Marketing, LLC

New Orleans, LA

504-688-4287

info@blackoceanmarketing.com

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Who we share your data with

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How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

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